Work | Healthcare AI Products & New Market Launches

AI Product · EHR · Compliance

AI-native care coordination platform + EHR for a California behavioral health provider

The problem

Adults returning to the community after incarceration, and the general population around them, need coordinated substance use and mental health care across clinicians, care managers, peer specialists, and billing teams, under HIPAA and 42 CFR Part 2, some of the strictest privacy rules in healthcare.

What we built

Lead product and experience across a four-part platform: care delivery, a native EHR, practice management, and an agentic AI layer
Designed role-based access for 12+ clinical, care, and admin roles, with Part 2 consent and minimum-necessary rules built in from day one
Moved claims tracking into the MVP so billing works from the first patient
Built a bilingual (English/Spanish) patient experience and multi-county architecture for statewide scale
Run the program end to end: a 180+ task roadmap, engineering hiring, and vendor selection

Status

Beta in build. Pilot go-live Q1 2027.

New Market · Product Line · GTM · Client Success

PsychPlus: launching a new Employee Mental Health line and breaking into a new market

Founder experience

The problem

PsychPlus wanted to enter the employer market with a new Employee Mental Health offering. There was no product line, no go-to-market strategy, no client success function, and no team to run any of it.

What we built

Shaped the new Employee Mental Health product line: segment strategy, the offering, and how it launches
Built the go-to-market strategy: tiered employer segments (SMB, corporate, enterprise), public sector and RFP opportunities, and partnerships with national benefits brokers
Sequenced the launch across Texas, Illinois, and Florida, aligned to the company's active practice acquisitions
Designed the client success program for employer clients, from onboarding through retention
Stood up the operating foundation from scratch: CRM, data, AI-assisted workflows, and the SOPs the team runs on
Led the build through launch, then hired and led the CS and BD team that took it forward

Result

New market entered. First pitch in 75 days, first signed deal in 120 days, ~$2.5M projected Year-1 ARR.

75 days

new market, strategy to first pitch

120 days

new product line to first signed deal

~$2.5M

projected Year-1 ARR in a new market

Sunburst Labs · Consumer AI · Founder-built

Daybreak: a daily routine for the dark months, timed to your sunrise

Pilot live

The problem

In northern cities, energy dips every fall. Plenty of people have heard of light therapy, but few have a routine, and many who buy a lamp stop using it by December. The missing piece isn't the lamp. It's the habit.

What we built

Founded and built it end to end: product strategy, design system, and a native iPhone app on Expo / React Native
Designed an onboarding that leads with recognition, not diagnosis: unscored picks mirrored back, the user's own daylight loss from their location, then a hope turn ("on December 21, the days start getting longer") before the plan
Timed every plan to the user's real sunrise and sky: a live daylight arc, gray-sky streaks, and a daylight walk that moves to the day's brightest window
Designed Sol, an AI coach grounded in the user's plan, progress, and sky outlook. Sol is always labeled as AI, never diagnoses or gives dosing advice, never pushes products in low moments, and hands any crisis language to a fixed, rules-based reply with 988 that never touches the AI.
Built a vetted lamp shop with plain commission disclosure up top, where partners can't buy placement, positioned inside FDA general wellness guidance
Designed the business model: a seasonal Winter Pass subscription plus lamp referrals that fund a free tier